THE DESIGNER

Origins

Creative Director & Founder of EL GHOUL, Dana El Ghoul was born in Venezuela to a multicultural heritage rooted in both Lebanese and Latin traditions. Her journey into fashion began during her childhood, not as a trend, but as a form of escape and self discovery. What started as sketches in the corners of her notebooks became the language through which she reclaimed her voice.

Heritage & Inspiration

As a teenager, Dana lived in Lebanon, where she connected profoundly with her roots. The landscapes, architecture, and rhythms of Arabic culture awakened a deep sense of belonging. These influences now flow through her designs, blending the sensuality of her Latin upbringing with the structure and poetry of Middle Eastern heritage. Her work reflects this harmony, reimagining culture, nature, and architectural detail into a fearlessly modern aesthetic.

Education & Growth

Dana pursued her studies in Fashion Design at the Miami International University of Art & Design, where she got her Bachelor’s, graduated with honors and refined her craft working alongside industry professionals. Her education was not only academic; it was emotional, spiritual, and intuitive, teaching her how to turn clothing into storytelling.

Vision

After relocating abroad in Miami and navigating the challenges of adulthood, entrepreneurship, and reinvention, Dana never lost sight of her mission. She continued designing, showcasing her work through photoshoots and fashion shows, slowly nurturing what would become her soul brand. Fashion became her voice: a way to assert individuality, challenge limitations, and step into power.

Mission

Through every stitch, Dana honors her story by transforming it into beauty, intention, and strength. Her work stands for those who were once silenced and now choose to speak with presence, energy, and style. For Dana, fashion does not only represent clothing, but freedom.

EL GHOUL is built on this mission: to create pieces that celebrate authenticity, invite connection, and honor the inner strength within each individual. Every garment is an invitation to step boldly into one’s identity, to embrace freedom, and to express oneself fearlessly.

A Movement

EL GHOUL exists to remind you of your beauty, your power, and your right to shine. Here, fashion is not just a statement, it’s a movement. One that carries history, spirit, and culture, and walks with you every step of the way.