Dana El Ghoul
Origins
Creative Director & Founder, Dana El Ghoul was born in Venezuela to a multicultural heritage rooted in both Lebanese and Latin traditions. Her journey into fashion began during her childhood, not as a trend, but as a form of escape and self discovery. What started as sketches in the corners of her notebooks became the language through which she reclaimed her voice.
Heritage & Inspiration
As a teenager, Dana lived in Lebanon, where she connected profoundly with her roots. The landscapes, architecture, and rhythms of Arabic culture awakened a deep sense of belonging. These influences now flow through her designs, blending the sensuality of her Latin upbringing with the structure and poetry of Middle Eastern heritage. Her work reflects this harmony, reimagining culture, nature, and architectural detail into a fearlessly modern aesthetic.
Education & Growth
Dana pursued her studies in Fashion Design at the Miami International University of Art & Design, where she got her Bachelor’s, graduated with honors and refined her craft working alongside industry professionals. Her education was not only academic; it was emotional, spiritual, and intuitive, teaching her how to turn clothing into storytelling.
Vision
After relocating abroad in Miami and navigating the challenges of adulthood, entrepreneurship, and reinvention, Dana never lost sight of her mission. She continued designing, showcasing her work through photoshoots and fashion shows, slowly nurturing what would become her soul brand. Fashion became her voice: a way to assert individuality, challenge limitations, and step into power.
Mission
Through every stitch, Dana honors her story by transforming it into beauty, intention, and strength. Her work stands for those who were once silenced and now choose to speak with presence, energy, and style. For Dana, fashion does not only represent clothing, but freedom.
Dana's designs are built on a mission to create pieces that celebrate authenticity, invite connection, and honor the inner strength within each individual. Every garment is an invitation to step boldly into one’s identity, to embrace freedom, and to express oneself fearlessly.
A Movement
A movement to remind you of your beauty, your power, and your right to shine. Here, fashion is not just a statement, it’s a movement. One that carries history, spirit, and culture, and walks with you every step of the way.
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Frequently Asked Questions
What is the process of the Bespoke service?
Each bespoke client is personally guided through the process from the initial consultation to the final fitting. The experience begins with a private virtual appointment to explore your vision and better understand your style, preferences, and the occasion. Once the design direction has been defined, a quote is presented.
Following approval, a toile is developed for the client to try on, allowing for a careful review of the design and any necessary fitting refinements. Depending on the intricacy of the garment, two to three fittings may then be arranged to ensure an impeccable result. The final fitting and collection take place on a pre-arranged delivery date.
How do I make an appointment?
To schedule a consultation, please email us at dana@elghoul.com
How much does the Atelier service cost?
Atelier orders currently begin at $2,000. Final pricing varies depending on the design, level of customization, materials, and time involved
How much does it cost to customize an existing design in a custom size, color, or embroidery?
We can customize an existing design in a different color, adjust the sizing, or add custom design upon request. This falls under our made-to-measure service, which is typically offered at a lower starting cost than a fully bespoke Atelier piece. Final pricing depends on the complexity of the request and the time involved in the process.
If I am unable to visit the Atelier, am I still able to use this service?
Absolutely. We offer virtual appointments for all our clients. For our bespoke, fittings may also be arranged remotely through guided measurements and shipped fitting pieces when needed, if you are unable to make your fitting at our atelier in Miami.