THE ATELIER
Welcome to Dana El Ghoul Atelier, a space where individuality, authenticity, and identity are not only embraced, but celebrated. Here, your story becomes part of the design.
The Atelier offers a deeply personal and collaborative experience, where each piece is created with intention, emotion, and artistry. Together, we bring your vision to life through a one-of-a-kind garment that reflects who you are. My design ethos has always been rooted in feeling, in the way a garment can express your inner essence, honor your individuality, and empower you to shine authentically.
There is something transformative about wearing a piece designed exclusively for you, something that feels personal, meaningful, and entirely your own. Whether for a special moment or simply the desire for something truly unique, I will guide you through every step of the process, from concept to final stitch, to create a piece that feels unmistakably yours.
Let’s create something truly special.
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Frequently Asked Questions
What is the process of the Bespoke service?
Each bespoke client is personally guided through the process from the initial consultation to the final fitting. The experience begins with a private virtual appointment to explore your vision and better understand your style, preferences, and the occasion. Once the design direction has been defined, a quote is presented.
Following approval, a toile is developed for the client to try on, allowing for a careful review of the design and any necessary fitting refinements. Depending on the intricacy of the garment, two to three fittings may then be arranged to ensure an impeccable result. The final fitting and collection take place on a pre-arranged delivery date.
How do I make an appointment?
To schedule a consultation, please email us at dana@elghoul.com
How much does the Atelier service cost?
Atelier orders currently begin at $2,000. Final pricing varies depending on the design, level of customization, materials, and time involved
How much does it cost to customize an existing design in a custom size, color, or embroidery?
We can customize an existing design in a different color, adjust the sizing, or add custom design upon request. This falls under our made-to-measure service, which is typically offered at a lower starting cost than a fully bespoke Atelier piece. Final pricing depends on the complexity of the request and the time involved in the process.
If I am unable to visit the Atelier, am I still able to use this service?
Absolutely. We offer virtual appointments for all our clients. For our bespoke, fittings may also be arranged remotely through guided measurements and shipped fitting pieces when needed, if you are unable to make your fitting at our atelier in Miami.